With a combination of culture and
entertainment, Zee Talkies has been successfully entertaining Indian audiences
since its inception. Keeping in line with its brand philosophy, the channel takesits
value proposition to every Marathi household, with the introduction of the
grand sport entertainment platform ‘MaharashtraKusti League with the tagline of ‘Takadichikustianimanoranjanachimasti’.
Zee Talkies has always entertained audiences with differentiated movies and entertainingshows
concepts. With the introduction of the ‘Maharashtra Kusti League’, Zee Talkies
brings its viewers a sporting extravaganza that is fundamental to the essence
of the Maharashtrian heritage. Hon Mr. Sharad Pawar President National Congress
Party and Head of the Maharashtra Wrestling Federationalong with Shri Subhash
Chandra, Member of Parliament, Rajya Sabha graced the event with their presence
and addressed members of the media.
BaveshJanvalekar, Business head
Zee Talkies and Zee Yuva said, “Wrestling (Kusti) is an integral part of the
Maharashtrian legacy and is intrinsic to most household
from the region. With young men having grown up in the wrestling culture, many
have become professional wrestlers that have won accolades for the state and
the nation. Zee Talkies has launched this prestigious platform,to build admiration
for this traditional sport and to ensure that it reaches every single home in
Maharashtra.We hope that through this initiative, we will bring focus to
players who will not only be able to represent the state and country in the upcoming
2020 Olympics in japan in 2020, but also bring fame and pride to the wrestling
fraternity of the country.”
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